Nigerian music icon, Michael Collins Ajereh, popularly known as Don Jazzy, has encouraged upcoming artistes to showcase their talents on their social media pages.

The Mavin Records boss, who is famous for his talent hunting on social media, revealed that three of his most recent signees were discovered via their Instagram pages.

Sharing a screenshot of his first chat with the rising stars, Don Baba as he is also known, said he contacted Ayrra Starr, Boyspyce and most recently, Bayanni, because he could see promising samples of their works on their various pages.

The music executive unveiled a new singer, Bayanni as an addition to his star-studded record label on Tuesday.

The new artiste revealed that after several years of posting freestyles on his social media pages, he was finally discovered by Don Jazzy in 2019.

Credit: Punch

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